top of page

HUGO BOSS ADVERT

 

 

AUDIENCE RESEARCH

I decided to do some audience research on peoples reaction to a shot from the advert. I picked an ambiguous one that could have many different readings, as I would get the most interesting and varies responses:

 

  • Warm (2)

  • Sexual (9)

  • Love (2)

  • Disorientation (1)

  • Seperation (1)

  • Sorrow (1)

  • Sympathetic (1)

  • Uneasy (1)

  • Drunk (1)

  • Confusion (9)

  • POV (1)

  • Frusration (1)

  • Out of Control (1)

  • Curiosity (2)

  • Intense (1)

  • Passionate (3)

  • Exciting (1)

  • Drugs (1)

  • Suspense (1)

= number of people who said it

It was really promising that the two clearly most popular were 'sexual' and 'confusion'. If we wanted to do a sexual scene but wanted it to be more confusing and less romantic we could use a shot like this. I think the colour and positioning creating the feeling of a sexual scene and the blurring made it more confusing.

© 2023 by PURE. Proudly created with Wix.com

bottom of page