AUDIENCE RESEARCH

Only 10% of people never looked at film posters and this is probably down to how frequently they occur on billboards, at bus stops and in magazines, as well as many other places. However, also only 10% of people said that they regularly noticed film posters and for that reason I would have to work hard to make them eyecatching. It is the sort of thing that would be seen in passing, flicking through the magazine or driving past one. For that reason I would have a few seconds to convey my message. However there also would be points where it would be looked at for longer, so maybe there should be more to discover if you looked longer.

I did some audience research to check what my target audiences reaction to the modes of advertising my ancillaries used. I needed to make sure they were relevant and decide how to target and brand them accordingly. The less people already access them the harder I would need to work to get them seen.

This was a promising survey as many people suggest that radio isn't as popular as it used to be, this seemed to not be the case, even in the teenage generation. Only one person said that they never listen to the radio, so I should be able to reach my demographic, probably through more teenage orientated stations like KMFM or Kiss. There were still some people that rarely or only often listened to the radio, so the advert would still have to grab peoples attention as they could change the station or not listen very easily.